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Nigerian Breweries Invest N1 Billion In Boosting Product’s Quality.



Nigeria’s top brewing outfit, the Nigerian Breweries Plc has revealed that it has spent N1billion in 2015 in bettering the quality of More Lager Beer brand, a brand that the company acquired in 2013.

This revelation was made by company’s Corporate Affairs Adviser, Mr. Kufre Ekanem on August 14, 2015 in Benue State capital, Makurdi.

The brand’s stake was bought from the Benue State Government two years ago by Consolidated Breweries Plc but the company formed a merger with Nigerian Breweries Plc last year.

While enlightening the public about the quality upgrade, Ekanem said the More Lager Beer upgrade would give the company’s increasing customers an encounter of new taste.

Ekanem said, “For us, the investment in upgrading our Makurdi brewery and enhancing the brand represents a bold attempt to showcase our commitment to the people of Benue State. As the brewery responsible for brewing More Lager Beer, a brand wholly produced with locally sourced raw materials, this investment totals over N1billion for 2015 alone. This highlights our confidence in the fundamentals of the local economy to provide the enabling macro-economic environment for businesses to thrive.”