First Bank of Nigeria which is the leading bank in Nigeria has partnered with BlackBerry to provide Nigerian BBM users with BlackBerry Social Commerce, for social commerce opportunities. The partnership also involves Mobile Media Info Tech (MMIT) which is a key player in mobile money ecosystem in Africa.
With the partnership, BBM users are able to use Firstmonie mobile wallet of FB of Nigeria to pay for digital content available on BBM. Through BBM social commerce, users of BBM will be able to search for and download stickers that will make their BBM chats to be more exciting and thrilling. More localized contents have been introduced which make it possible for BBM users to chat more with local parlance and jargons. This makes their chatting to be typically Nigerian.
According to the Head, Cards and Physical Channels of First Bank, Chuma Ezirim, local BBM users can now customized and improve their chat experiences with the BlackBerry Social Commerce.
According to the statement issued by First Bank, the new collaboration with BBM is in line with the financial inclusion initiative of CBN. The bank also mentioned that with the new services, unbanked and under-banked Nigerians would be able to access financial services fast and more conveniently thanks the technologies utilized in this new service.
Chuma said that First Bank in its effort to put the customers first has succeeded in delivering long-term benefits to Nigerian economy as well as their customers by making it possible for people to make use of their mobile phones as a tool for accessing digital content and doing financial transactions.
The Founder of MMIT, Jide Akindele, who also spoke about the partnership said that the company has broken record with the partnership by bringing mobile payment capabilities into BBM which according to him takes much of the time of Nigerians.
Advertisers on BBM according to him would be able to get to the targeted audience and also be able to make sales through these advertisement. He described the partnership as just the beginning of the start.