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Asake, BNXN selected for 2023 YouTube grant for African creators

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Two Nigerian Afrobeats singers, Ahmed Ololade, popularly known as Asake, and Daniel Benson, known as BNXN, have been chosen as recipients of YouTube’s 2023 YouTubeBlack Voices creator and artist cohorts.

In a statement made on Tuesday, the Managing Director of Emerging Markets for YouTube EMEA, Alex Okosi, explained that the new initiative was a follow-up to a global commitment made in 2020.

Through the campaign, YouTube will give creators and the African creative sector, respectively, $20,000 and $50,000 as seed funding through the 2023 #YouTubeBlack Voices creators and artist cohorts.

Okosi, added that the goal of the grant was to support and advance Black artists on the platform. 40 creators from Sub-Saharan Africa would be part of the #YouTubeBlack Voices Creators selected globally and enrolled in the cohort.

Among the 23 #YouTubeBlack Voices artists selected is African fast-rising musical artist Kamo Mphela from South Africa. Other selected artists include Gyakie from Ghana, BNXN and Asake from Nigeria.

The selected would also enjoy a dedicated support network for six months with the opportunity to participate in programmes including bespoke training, workshops, and networking events throughout the year.

“We are excited about the creators, musical artists and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund,” Okosi stated.