Link building is one of the most important aspects of SEO and if it is done correctly, it will certainly help you to improve the traffic of your site. On the contrary, if it is poorly executed, it can have a negative impact on the visibility of your site. This is why many companies do not engage in the strategy of link building.
By using effective link building strategies, you can improve the ranking of your site. This makes your business easier to find online and increases your visibility. Impressions, visitors and even income should all be increased.
SEO and link building should be considered as long-term strategies. Once done correctly, you’ll see that the Google Analytics graphs look like the one below:
What constitutes a reliable link? I’m dealing with the subject here and trying to update the page as often as possible.
There are many link building guides on the web, but they can be quite complicated if you do not work in the field. So I put together a mini-list of five underutilized tactics that you can put into practice today.
Ask your contacts to quote you via links
Networking is an effective way to generate business contacts. When you have a large network, you can, of course, use it to your advantage. Every contact you have will have a plenitude of contacts you do not have. These can be an opportunity for your company to gain better visibility.
Now, let’s make the link between your business network and the link building. Finding qualitative and credible sites that want to mention your site is crucial. To do so, ask your existing contacts to redirect a link to your site. That said, sometimes, just ask them nicely to get what you want. If they ask for it, you can also put their link on your site for a winning / winning deal (reciprocal links will not hurt you until you insert them everywhere). External links are a great way to show that your content is supported by other sources.
Think of all the other companies with whom you collaborate. Get in touch with your accountants, your suppliers, your partners, in short, almost everyone! These are the types of links that are easy to obtain.
Create links with images
Images are a great way to create more links to your site. Many companies are not aware that this is an effective link building tactic. If you have original images on your site, then you should make them available for reuse. By doing so, other people can use them and put them on their site.
The key is to make sure that they identify you well on the image in question (photo credit). Therefore, they need to indicate the link of your site each time they use it. Of course, you can only use this strategy with images that you have created. For example, images of your logo or photos of your office, your team, etc.
A good example of this tactic is the site of Furl, an English company specializing in the manufacture of space-saving furniture. The latter allows other sites to put their images with a link to their site. Interior design bloggers love it! So far, this has generated more than 35 links. Another example is Unique Log Cabins that did a similar operation but on a smaller scale. So far, their link building strategy with image has earned them 9 backlinks.
Animate contests on your social networks
First of all, if you do not use social networks, you should! You can use these to create links. How? By launching contests for your followers. Make sure the reward is something useful for other companies – not just for consumers.
It’s simple, all you have to do is offer a price in exchange for something. In this case, what you want is a link from a site of the company in question or a blog. Tell people that they can enter the contest by following you on social media and sharing the link of your choice. Not only will you get a lot of backlinks, but you will also gain new followers!
Create a blog on your site
Blogs are unfortunately underutilized by small businesses. We still see big companies using blogs for marketing purposes. So, why do not small businesses do it? A blog is a perfect place to generate internal and external links. You can link pages on your site within your blog posts which can help your site’s internal link architecture.
The better your blog content, the more likely it is to generate backlinks from other sites. It is more likely that someone will share a link to an interesting blog than a standard web page.
If the content of your blog is interesting, it will generate organic backlinks without you having to do anything else.
Make your business known by the media
It can be quite easy for your company to get media coverage. Just find the journalist who is ready to write an article about you. Of course, there must be “new” to write first and foremost. So, the first task of your company is to bring out a new /original/interesting fact. You can also sponsor a local event, donate for a cause that is important to you, and so on. Remember this: offline marketing can have an impact on your SEO.
These two recommendations will help you get media coverage and you will find the article on local media sites. When your brand name is mentioned in the article, it often includes a link to your site. Bingo!
The basic link building is not as difficult as some people think. However, if you make good use of it, it can certainly have a positive effect on your business.
