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Probing Into the Past and Future of Marketing Technology

Whether it is for receiving, interpreting or interacting with information, there is no denial of the fact that technology plays a significant role and has changed the way the global citizens, as well as the businesses, use it. In this, the twenty-first century is the rise of the internet that has resulted in the rapid evolution of electronic devices, especially mobile phones.

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Whether it is for receiving, interpreting or interacting with information, there is no denial of the fact that technology plays a significant role and has changed the way the global citizens, as well as the businesses, use it. In this the twenty-first century is the rise of the internet that has resulted in the rapid evolution of electronic devices, especially mobile phones.

These modern devices allow quick and easy access to lots of data and info across millions of portals. It has helped the consumers to find new ways in which they can interact with different brands and businesses regarding a particular product.

In short, technological development and its extensive use by people have helped the people themselves to make a better decision, whether it is for buying or selling a product.

New forms of buyer-seller interactions

The advent and use of technology has not only enabled the business owners as well as reliable and reputable digital marketing agencies such as Blastup.com and others to develop and implement better and more productive marketing strategy but has also facilitated in developing new forms of buyer-seller interactions.

·         As of now, several professionals and individuals alike believe that technology has played a significant role in this age of information, which needs to be conveyed in a fast, effective and more secure way.

·         The evolving technologies have also helped the businesses to redefine the role and concept of modern business marketing.

In fact, the role of marketing has changed historically with time and now with the implementation of technology in it, it has become more focused on developing and managing customer relationships more than making and effective sale of a specific product or services.

Today, due to technology, businesses are establishing more power dynamic in buyer-seller relationships. This shows how the attitude of the corporates toward marketing function, approaches and objective have all changed inextricably by the rapid development of technology.

·         Considering the rise of the internet, it has proved to be the most important, if not the sole factor for the change of such power dynamic from the marketers to consumers.

·         It is through the use of the internet that the consumers now can have easy and any time access to a multitude of data.

·         This data is collected from all over the world and is timeless, crucial and verifiable. All of these are useful for ensuring business development and growth.

Business owners, as well as consumers, can gain access to such data with a simple click of a button.

·         The businesses can gain meaningful insights about the consumers and vice versa that helps them in making the final decision according to their respective needs.

·         Both can compare the data whether it is regarding a product or the behavior and buying pattern of the consumer.

As for the consumers, they are in fact even more benefited as compared to businesses. The consumers can now not only compare products but can also:

·         Read reviews of different products

·         Follow the customer testimonials to make a final the decision being more informed

·         Find lower prices and most importantly

·         Communicate with other users about the quality of a particular product.

All these results are of more and better buyer satisfaction which is the first and most significant demand of the consumers.

Transfers of information and knowledge

With the internet users growing rapidly in use and number, it has not only affected the use of content but has also allowed unprecedented transfers of knowledge and information between different users. This has even been more intensified with the explosion of different social media channels such as Facebook, Twitter, Instagram, Tumbler, and more.

This has resulted in easy and faster access to feedback directly from the user of a particular product. These feedbacks being both good and bad help them to make a more educated decision.

·         As a result, has consequently eliminated the notion of brand supremacy and loyalty before buying a product. It is all about quality and user experience now.

·         In addition to that, consumers now seek more value at a lower cost thereby making the brands more of a commodity rather than a superior entity as it was in the olden days.

All these have posed a significant challenge to a modern business marketer. They are now compelled to think more about establishing brand integrity instead of simply creating a product and pushing it to make a sale to any and every customer. This approach does not work anymore.

Modern business marketing is now forced to listen to their customers and then focus on finding the most suitable ways to meet the demands and needs of their consumers. They have to focus now on:

·         Converting interactions into prospective customers

·         Provide more personalized solutions

·         Offer more value-laden and value-added products

·         Design more affordable and high-quality products then those of their competitors and

·         Infuse their products with equally high customer service.

Modern marketers, therefore, look for digital brand ambassadors who can endorse their brand value to their customers across different social channels.

To sum it up

With the advent and use of technology, business brands now are no longer in charge and control of the communication process irrespective of the approach followed.

In addition to that, they are also not in charge of their brand message as well as their product pricing models at times. All these are now done keeping in mind the needs and preferences of their target audience. This is done with intent to build and nurture better customer relationship so that they can do more and more repeat as well as referral business.

In short, it can be said that technology and its use in such an extensive manner have created a more conscious consumer. They are now more knowledgeable and proactive. This has given rise to a more rigorous and precise business marketing. This has benefitted both the businesses as well as the consumers with the weighing scale of benefits a bit inclined on the side of the consumers.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Blastup.com for more information.