Many African countries may not be as developed as the Western countries, but this “naturalness” is what a lot of tourists love about Africa – the fact that they can see nature and people in their pure element. Most tourists do not want to visit countries that offer them the same sights and sounds that they can get when they are at back home!
There are so many boutique hospitality establishments all across Africa which has lots of potential to draw both local and international tourists; but the sad part is that many of these establishments do not have a solid online presence or no online presence at all hence the need for a Hospitality App ! These establishments do not even make it easy for potential guests to book rooms by providing an internet-based booking system – which many hotels in developed nations have been doing for many years.
Developing hospitality app for Africa may (truthfully) be a lot of work at the beginning, but all that hard work is sure to pay off in the long run for entrepreneurs who want to be an agent of positive change.
Developing Hospitality App for Africa
Because more and more people strongly rely on their mobile phone in order to search for products and services from the comfort of their home or while they are on the go, there are a lot of hospitality establishments in Africa that are in search of a mobile marketing strategy for their lodging, eating and/or drinking establishment. If you own an applications (app) developing business, Africa is definitely a big market to build a successful business. When developing hospitality app for the African market, it is important that you keep the following in mind:
- It is very important that you design and develop an app that will help hotel establishments, tourism boards and eating establishments to boost their revenue and to provide efficient service to their customers.
- Develop a mobile booking app that does more than book hotel rooms for guests. The app should offer users the opportunity to seamlessly communicate with the property management systems.
- Do not just develop apps meant for hotels, Bed and Breakfast and motel establishments. Creating an application for restaurants will also be beneficial as well. Diners can search for restaurants that serve both local and intercontinental dishes. The app can even help diners find restaurants that serve quality food and drinks within their specified budget – people traveling on a strict budget to Africa would appreciate an app like this.
- One way to get the attention of hospitality establishments in Africa is to develop a hospitality app that can be easily customized in order to suit the needs of the establishment.
More and more people in the hospitality business in Africa are constantly in search of new strategies to attract local and international tourists. As an app developer, you can take advantage of this opportunity to help those in the hospitality business get their property into the mobile marketplace and make a
good profit while you are at it.