Social media is one of the most powerful tools for promoting business, keeping in touch with family and friends, finding employment opportunities, making new friends and so much more. If you plan to introduce a new social media platform to the African market, then you will be happy to know that you could make it successful if you know exactly what you are doing.
Developing a Social Media Business
- It is important that you first identify your niche market. There are social media websites that are specially designed and dedicated to help people make new friends and form business partnerships. What will your social media business offer? Remember, it has to be unique and not another version of Facebook – people are so sick and tired of clone sites! It has to clearly standout, and offer people something outside the ordinary. For instance, a site like LinkedIn offers registered members the opportunity to connect with professionals in their fields and to also meet with professionals in other areas of business. Members can also search for job opportunities and learn more about businesses that they would want to partner with. Do some research and find out what other social media sites have in common and just look for something that will make your social media standout from the others.
- Do not make the process of registering to join your social media site a cumbersome process. The process of should be very straight forward and fast. No one wants to spend hours and hours of their valuable time signing up to join a social media site.
- You should be able to offer members of the site the opportunity to ban or stop someone else on the site from communicating with them. Every social media site has its fair share of people who enjoy trolling and annoying everyone else in the process. Offering members the chance to control who visits their page and who should not, will be a great plus.
- If your social media business is about helping organizations reach their target market via social media marketing, then you will need to ensure that you come up with great social media marketing ideas that will capture the attention of your clients and to convince them that you are the right company for the job.
Promoting Social Media Business
When it comes to promoting your social media business in Africa in the most cost-effective way, then the internet is your best promotion tool. The internet offers you the opportunity to reach as many potential clients as possible. More and more people go online to check out the news, watch television, read gossip, communicate with their family and friends, work and earn a living – so the internet is the best place to promote your social media business. You can promote your social media business via sites like Facebook, YouTube, MySpace, Twitter and other well known blogs and forum web sites.
Whatever you do, it is important that you make sure that you standout!